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.XXX Domain

by Scarlett Stone
2 May 2012

MC Saatchi web2 .XXX Domain

With the mass amount of adult content overflowing on the internet today, it really came as no surprise when the .XXX domain gave its well-awaited birth in 2011.  While I’m sure the news of this singular, pornographic realm are neither new nor surprising, I think it’s still incredibly important to discuss the ways in which the adult industry has affected specific groups such as the American Family Association (AFA) or the Internet Corporation for Assigned Names and Numbers (ICANN).

MC Saatchi web3 .XXX Domain

Quite obviously, the .XXX domain gives pornographers more to work with, and undoubtedly, it confirms the fact that the adult industry has a permanent residence in the world and on the web.  But as the formation of this new domain came to its final culmination, critics and supporters alike agreed that it would aid the government in monitoring the industry and our personal search engines as well.  The change from .com to .xxx would also imply that that already established sites such as Playboy would have to be rechristened to Playboy.xxx.

MC Saatchi web1 .XXX Domain

Now a year past its grand opening, .XXX is still causing great concern and debate between the AFA, ICANN, ICM Registry (which policies the domain), and even the art world.  In fact, a relationship was built among the madness between Richard Alford, Managing Director of M&C Saatchi, and Stuart Lawley, CEO at .XXX.  The final creation between the two manifested itself into an overly suggestive campaign that has also caused mixed reactions from both the art and adult community.  Some say it’s  light-hearted and cheeky, while others claim that it’s a literal objectification of women as objects.  But with all media and artistic content, I ask you all to form your own opinion and share them with the Juliland community. Enjoy and be vocal!

Yours truly,
Scarlett Stone

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1,509 views 4 Comments
  • Sandra_Dee

    Are there any studios or sites that are even using this domain? All the sites I subscribe to and visit are still .com. At some point are they going to force any site with Adult content to move to this domain?? I guess, I don’t understand what the benefit or difference would be in having a separate domain for Porn or how it gives pornographers more to work with.

    • http://juliland.com Richard Avery

      I couldn’t agree more! Thanks!

      • http://juliland.com/ Scarlett Stone

        As far as I know, more new and up-and-coming sites are beginning to use this domain. But because it’s not necessarily a “requirement” to use it, they essentially have the choice to be a .com or a .xxx. It seems that from my research, the implementation of the new domain isn’t being as effectively regulated as they originally intended it to be. I do think, nevertheless, that sites will be forced to change or they’ll drop the .xxx domain entirely, as it’s almost impossible to keep an eye on internet realms, especially adult sites. And I think it gives pornographers more to work with in the sense that they now have access to more URL’s now. But don’t quote me on that! All in all, the benefit and difference are ambiguous, don’t you think? What I love about it, however, is that it demonstrates how far porn has come and how much of a presence it has. I hoped that help :)

        • Sandra_Dee

          If the point of a xxx domain was to create a sort of Red Light District for the internet then it is a little late. Porn operators already have domains; domains that they’ve spent years building traffic to; domains that make them money. Why would they now drive traffic elsewhere? It’s absurd.

          As for the argument that if all porn was forced under a specific domain it would make it easier for parents and companies to filter is mute. There is enough software out there now that does that and if your companies IT department can’t keep your employees from downloading porn then you have bigger problems.

          From what I see the only people who have and will benefit from this domain are the creators and the companies that sell domains such as GoDaddy.

          I actually went to GoDaddy to see how easy it would be to purchase a xxx domain first of all it was the most expensive domain they offer at $99 a year and when I hovered over it with my mouse for information this what I got “Why choose xxx? Secure your brand and protect your reputation. Create an adult entertainment website that is easily recognized by consumers. Protect your brand, product or personal name from being registered as a .xxx”. I find it hilarious that you are going to sell more .xxx to paranoid people and companies then to the actual porn industry.

          As the internet ages, I can see government getting more involved and forcing sites into specific domains like a city zoning and planning commission. But if and when that happens they are going to have to force every website into their appropriate boxes(ie: .gov, .edu, .info, .kid…etc.) Good Luck with that!!

          Lastly, I also love how far porn has come and that it has a huge presence and following, but that is due to the internet, networking outlets and technology itself not a specific domain.

          Take Care,
          Sandra